Well, the New Year is here and it's 2016! I hope you all have a wonderful New Year. :)
But let's pretend that it's not 2016... let's go all the way back to January of 1950! The 1940s are over, and a whole new decade is beginning! What will fashion hold? A new prosperity is beginning, and lots of things are changing. This is a real treat, as this booklet is much longer than many of them. I hope you will enjoy this look into the past. Let's open it and see!
On the cover is this sweet off-the-shoulder dress with a tiered-skirt. Lovely for dancing? This catalog is from my personal collection. Whiteside's was Morgantown's local downtown fashion department store for many decades, and had a truly enviable pattern & fabric department.
Here's some similar dresses from the Pattern Patter Team:
1.) Simplicity 4629 @ Grandma Made With Love
2.) Simplicity 7165 @ Happy I Found It
3.) Butterick 8367 @ Sydcam 123
4.) Advance 6758 @ Jeanie's Shop
|McCall 7917, 7912|
These sweet dresses for a junior hint at the incoming full skirt that would be so popular in the 1950s. Note the very fitted waist on 7917, and the sweet gathered shoulders on 7912. Note also the shorter hemlines. I LOVE those big pockets!!
Here are some similar patterns from team members:
1.) Simplicity 1581 @ Fancywork
2.) Hollywood 1880 @ Frisky Scissors
3.) McCall 7165 @ She'll Make You Flip
Need a refresher on how to do a proper buttonhole? :) How about those angular pockets on 7921? Claaaassy! I love how they reflect the shape of the collar. Very tasteful and clever design if you ask me. Worthy of Vogue but here it is from McCall!
Some equally tasteful looks:
2.) McCall 7413 @ Erika With A K
3.) Advance 5143 @ Knightcloth
Look at this beautiful dancing dress with a scalloped collar! Oh, it's very pretty! Again, scallop-shapes at the hip/waistline mimic the scallops at the neck. Very fine design. A quiet touch like that means so much to making a design something special. As pretty as a flower.
More late 40s & early 50s Scallops:
1.) Vogue 6392 @ Purple Plaid Penguin
2.) Simplicity 2796 @ Fancywork
3.) Advance 5043 @ Rose Corners
4.) Simplicity 7228 @ Violet Crown Emporium
5.) Simplicity 2509 @ Clutterina
More youthful looks with bare shoulders as a sundress, or with a jacket for a more formal occasion. Taking a holiday for the winter? You could still wear these looks on your cruise and look like a Hollywood star! Wear some sunglasses and everyone will wonder just who you are. ;)
More stylish sundresses, in stock right now!
2.) Simplicity 2895 @ Floradora Presents
3.) Simplicity 8080 @ So Vintage On Etsy
4.) Simplicity 2425 @ Purple Plaid Penguin
More bolero'd sundresses:
1.) Vogue 7564 @ She'll Make You Flip
2.) Simplicity 3124 @ Frisky Scissors
3.) Simplicity 1621 @ Sydcam 123
|McCall 7925, 7922|
Super-chic dresses with amazing attention to detail on this page! Total elegance when worn with gloves and a matching hat & handbag. :) The unusual neckline and asymmetrical shape of 7922 looks couture dramatic, meanwhile the very deep neckline of 7925 is sure to turn heads.
More drama from our team:
2.) McCall 7881 @ Erika With A K
3.) Simplicity 2876 @ So Vintage On Etsy
4.) Vogue 959 @ DRC Rose Patterns
|McCall 7916, 7914, 7913|
More pretty peplums:
1.) Butterick 6450 @ Redcurlzs
2.) Vogue S-4855 @ Bluetree Sewing Studio
3.) McCall's 3505 @ Selvedge Shop
4.) Butterick 5633 @ Roma's Maison
5.) Simplicity 2321 @ Vintage Needle Finds
|McCall 7924, 7911|
More intriguing design here! 7911 features buttons that stop at the waist in the front, but continue below the waist in the back! What a clever feature. Meanwhile, the curved pockets of 7924 mimic the curve of the yoke.
Here's some more shaped yokes:
1.) Butterick 4200 @ Pretty Pattern Shop
2.) Butterick 3599 @ Selvedge Shop
3.) McCall 7000 @ She'll Make You Flip
|McCall 7915, 7923|
Here's another shaped yoke in 7915, and more GIANT pockets in 7923.
More buttons and pockets:
2.) Sew-Rite 8168 @ Grey Dog Vintage
3.) Simplicity 4515 @ Grandma Made With Love
McCall 7937, 7935, 7339, 7928
How about something for the younger set? Again we have some interesting yoke & bodice designs. Not a lot of frou-frou here, these are practical and comfortable designs.
Pretty girls looks from our team:
2.) Hollywood 1673 @ Pengy Patterns
3.) Simplicity 2069 @ Sydcam 123
|McCall 7931, 7927, 7670, 7932, 7926|
Here we have some peasanty looks that are comfortable and girlish, but not overly frilly. Even the designs for the smallest girls have special design touches.
More similar looks:
2.) Simplicity 1862 @ Vintage Needle Finds
3.) New York 1867 @ Fancywork
|McCall 7933, 7929, 7936, 7934, 7930|
Can't forget pretty blouses, slim skirts, and flowing lingerie for bedtime... :) Rebecca's Vintage Salon has the lovely 7930 wiggle/pencil skirt in stock. You could have a vintage look very quickly! Shorten it for a more modern look if you would like.
More similar patterns from the team:
1.) Simplicity 4556 @ Fancywork
2.) McCall 6819 @ Keepsakes Studio
3.) Butterick 4652 @ So Vintage on Etsy
4.) New York 568 @ Vintage Needle Finds & Fancywork
|McCall 1519, 1514, 1517, 1515|
The last page is filled with quite a variety of items! Cowboy jodhpur suit for the kiddos, shirred and embroidered dress for tots, ties for the man of the house, and matching novelty BBQ aprons for your summer grilling! Maybe an odd choice for January, but you can never start too early, am I right? I like how the lady's apron has a cute wiener dog motif, while the man's features a pig chef.
Some fun team patterns:
1.) Butterick 4958 @ Frisky Scissors
2.) Simplicity 3960 @ Grandma Made With Love
3.) Simplicity 4816 @ Sew Betty and Dot
4.) McCall 957 @ Sew Betty and Dot
The back features an advertisement for Botany brand fabrics. There are still "Botany" fabrics produced for airline and upholstery use, but I don't think this has anything to do with Botany Mills of New Jersey. (Now a historic district, by the way.)
Here's an advertisement on a matchbook for Botany ties. Botany not only made textiles but also a few items of clothing, ties probably being the most prolific. :)
I hope you enjoyed this look at January, 1950!
Happy New Year, Happy Sewing! Happy History!
Let us know what you like best. :)